Kingfisher Visitor Guides’ publications remain in the bedrooms of the UK and Ireland’s leading hotels and luxury serviced apartments for 365 days a year, providing an invaluable reference guide and source of ideas to visitors keen to sample what the area has to offer.
Our unique guides will be seen by over 100 million people (source: calculation based on BDO United Kingdom Hotel Britain Report 2019 and Crowe Ireland Annual Hotel Industry Survey 2018) offering advertisers a highly cost-effective medium which is far superior to local press or regional magazines.
The beautifully-designed guides are also circulated to leading restaurants, bars, salons, spas and visitor centres and are also actively used to encourage inward investment and relocation, and to highlight areas as conference destinations, with additional copies also distributed to local councils and development agencies. Our publications are available in print and online and can therefore be viewed by potential visitors across the world.
And you don't have to take our word for it…
We definitely receive bookings directly from each regional guide
I started advertising in 2017 in ‘Welcome to Gloucestershire’ and because of the great response I receive from my advertising in the guide, together with the ongoing expansion of our business, I am now advertising successfully in 13 titles across the country. We offer a specialist luxury VIP car service to both the business and private sector, so these high-end guides are perfect for us to reach our affluent target audience every year. We definitely receive bookings directly from each regional guide, which is why we are very happy to continue our working relationship and look forward to appearing in more titles as we expand further.Jonathan Horrocks, Managing Director, Jonny-Rocks Chauffeurs, Gloucestershire
We can accurately measure the visitation generated by our advert, and it grows year on year
Brighton Sea Life has advertised in the ‘Welcome to Brighton & Hove’ visitor guide for several years, and benefitted from increased visitation as a result. The quality of this Kingfisher publication compared to other bedroom browsers is far superior and as a result has a greater readership. Because we have a promotional discount code on our advert we can accurately measure the visitation generated, and it grows year on year consistently.Max Leviston, General Manager, Brighton SEA LIFE Centre
Due to the excellent response I’ve had, I would definitely recommend it
This will be my third year advertising in ‘This is Edinburgh’, and due to the excellent response I’ve had, I would definitely recommend it. I have given up placing adverts in the newspapers as it has been a waste of time. During the Edinburgh Festival especially, in the past week I have got four lovely new customers who read my advert in ‘This is Edinburgh’ in their different hotel bedrooms. They all said that they would definitely be returning. Great to hear!Shireen Love, Marina Rinaldi Diffusion, Edinburgh
We had a lot of visitors to our shop following publication
I have been delighted with our advert in ‘Welcome to Bristol’. We had a lot of visitors to our shop following publication of the book.Vicky Abel, B Delicious Beads, Bristol
We have had an excellent response from it
Advertising in ‘This Is Edinburgh’ has been great for us. It’s a very classy publication and we’ll certainly keep advertising in it. Good job! We have had an excellent response from it and look forward to taking out the same 1/2 page package again.Danielle Wilson & Susanna Hand, Rockcandy Gallery, Edinburgh
We have seen a marked increase in both enquiries and bookings
I would just like to thank you for your assistance in putting together our advert for the back cover of your ‘This is Liverpool’ publication. By advertising in this fantastic publication we have seen a marked increase in both enquiries and bookings following the advert placed with you.Danielle Connolly, Events & Marketing Executive, Land Rover Experience, Liverpool
It was a pleasure to see such visible results
We got a great response to our advertisement in this excellent publication. After 17 years of often-ineffective advertising in various media, it was a pleasure to see such visible results.Claire Douglas, Argent Jewellery, Leeds
This avenue really does work for us
We have been working with Kingfisher for six years. As the publication is placed in the nearby hotels, we feel that this avenue really does work for us. We frequently ask how people have heard of us and a good percentage is through the publication, especially at the weekends and over the summer period. It is the only form of advertising we use and we feel it is good value for money as the quality of the book produced is of a very high standard. I would recommend it to any outlet within the leisure/tourism sector.Gemma Wilson, Manager, St Pauls Gallery, Birmingham
The response every year gets better and better
For the last three editions, I have used your Newcastle-Gateshead visitor guide to increase awareness of my business. The response every year gets better and better. We receive many visitors from all over the country and many from overseas – we always ask where they found out about us and 99% say they have read the book in the hotel room where they are staying, or checked out the Kingfisher Visitor Guides website. The business this generates more than covers the cost of the advert and it is always a great investment. I would highly recommend using Kingfisher Visitor Guides to advertise any local business.Claire Chapman, Owner, The Glamorous Owl, Newcastle
For advertisers it's excellent value for money
What a superb hardback guide to Oxford and the surrounding areas. A joy to look through. For advertisers it’s excellent value for money. Our advert looks absolutely amazing – we are thrilled to bits with it.Maura Buckland, Bekonscot Model Village, Oxford