Kingfisher Visitor Guides’ publications are placed in the the UK and Ireland’s leading hotels and luxury serviced apartments for 365 days a year, providing an invaluable reference guide and source of ideas to visitors keen to sample what the area has to offer.
Our unique guides will be seen by over 100 million people (source: calculation based on BDO United Kingdom Hotel Britain Report 2020 and Crowe Ireland Annual Hotel Industry Survey 2020) offering advertisers a highly cost-effective medium which is far superior to local press or regional magazines.
The beautifully-designed guides are also circulated to leading restaurants, bars, salons, spas and visitor centres and additional copies are also distributed to local councils, development agencies and Tourist Information Centres.
And you don't have to take our word for it…
We would absolutely recommend Kingfisher Visitor Guides!
We would absolutely recommend Kingfisher Visitor Guides! We have been incredibly pleased with our page in the hardback publication. They are beautifully presented books and have been a fantastic way for us to engage with local tourism. As a family-run business it was great to have the support of the Kingfisher team all the way through the design process. This year we decided to opt in for the digital advertising too, as we felt this was a great platform to not only promote our business further but also have potential customers connect directly to our website. We look forward to collaborating with the Kingfisher team again next year!Joanne, VR World, County Galway
Delighted with the results from our digital package!
I have worked with Kingfisher Visitor Guides for over six years now, but only in the print format which has always been very successful for my business. This year I decided to expand this to include the digital package and have been both surprised and delighted with the results! The digital package has increased traffic to our website and online purchases have increased, as did bookings to the workshops and footfall in the shop. Working with Kingfisher has always been very easy – they do an excellent job with the design element and create a visually striking advert for us that grabs the attention of readers. Advertising a business can be expensive and often it is difficult to determine if the money has been well spent, but with Kingfisher Visitor Guides’ campaigns the results are obvious. I would not hesitate to recommend Kingfisher Visitor Guides to any business.Claire Chapman, Owner, The Glamorous Owl, Newcastle
I would highly recommend to anyone
We started advertising with Kingfisher Media after receiving a phone call from Beverley Oakes, an account manager, who then sent us a sample of one of their publications. We agreed to advertise with them to see if it would benefit our business. I have to say we did see an increase in footfall and most visitors had seen our advert in the visitor guide. I would highly recommend to anyone. Kingfisher Media offer an excellent professional service and the visitor guide is presented well.Carrie Merrick, Brambles Delicatessen Kirkcudbright, Dumfries & Galloway
We have had many visitors and sales as a result of advertising with Kingfisher
Kingfisher is a great group to work with – their publications are beautiful hardback books and the quality really stands out. They are always willing to help with artwork and advert design at the drop of a hat. We would definitely recommend that a business advertises with them. We have had many visitors and sales as a result of advertising with Kingfisher, giving us a great brand awareness helping us to reach out to visitors (local and far away). Five-star, professional service all round!Heidi Cowley, Business Director, Harley House Distillery, East Sussex
Fine customer service from Kingfisher Visitor Guides
Fine customer service from Kingfisher Visitor Guides. In the midst of the current Covid-19 pandemic we have decided to advertise in their guide because it is an excellent product with easily a 12-month shelf life. The hardback book format is superior to other guides and the design is excellent with a good quality print process, great photography and well-researched information throughout.Dartmouth Steam Railway & River Boat Company, South Devon
We definitely receive bookings directly from each regional guide
I started advertising in 2017 in ‘Welcome to Gloucestershire’ and because of the great response I receive from my advertising in the guide, together with the ongoing expansion of our business, I am now advertising successfully in 13 titles across the country. We offer a specialist luxury VIP car service to both the business and private sector, so these high-end guides are perfect for us to reach our affluent target audience every year. We definitely receive bookings directly from each regional guide, which is why we are very happy to continue our working relationship and look forward to appearing in more titles as we expand further.Jonathan Horrocks, Managing Director, Jonny-Rocks Chauffeurs, Gloucestershire
We can accurately measure the visitation generated by our advert, and it grows year on year
Brighton Sea Life has advertised in the ‘Welcome to Brighton & Hove’ visitor guide for several years, and benefitted from increased visitation as a result. The quality of this Kingfisher publication compared to other bedroom browsers is far superior and as a result has a greater readership. Because we have a promotional discount code on our advert we can accurately measure the visitation generated, and it grows year on year consistently.Max Leviston, General Manager, Brighton SEA LIFE Centre
Due to the excellent response I’ve had, I would definitely recommend it
This will be my third year advertising in ‘This is Edinburgh’, and due to the excellent response I’ve had, I would definitely recommend it. I have given up placing adverts in the newspapers as it has been a waste of time. During the Edinburgh Festival especially, in the past week I have got four lovely new customers who read my advert in ‘This is Edinburgh’ in their different hotel bedrooms. They all said that they would definitely be returning. Great to hear!Shireen Love, Marina Rinaldi Diffusion, Edinburgh
We had a lot of visitors to our shop following publication
I have been delighted with our advert in ‘Welcome to Bristol’. We had a lot of visitors to our shop following publication of the book.Vicky Abel, B Delicious Beads, Bristol
We have had an excellent response from it
Advertising in ‘This Is Edinburgh’ has been great for us. It’s a very classy publication and we’ll certainly keep advertising in it. Good job! We have had an excellent response from it and look forward to taking out the same 1/2 page package again.Danielle Wilson & Susanna Hand, Rockcandy Gallery, Edinburgh