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Jaw-dropping coastline, serene rural landscape and quaint, atmospheric towns

Welcome to Pembrokeshire!

With its jaw-dropping coastline, serene rural landscape and quaint, atmospheric towns, it’s easy to see why Pembrokeshire has been attracting holidaymakers for decades. The pace may be slower in this part of Wales, but there is plenty of fresh air and fun to be had here.

Some of the best childhood holiday memories are made at the beach – from building sandcastles to investigating the rock pools. Call us biased, but we think Pembrokeshire’s shores rival the finest on earth. But if you are more into historic houses, family-friendly wildlife adventures or ancient monuments to explore, you’ll won’t be disappointed as they are here too. Pembrokeshire’s independent restaurateurs are also enjoying exploring fresh, local, seasonal produce and there’s also something for every taste and budget. Shopping in Pembrokeshire is an unexpected pleasure. The best of this county’s shopping is found in understated, independent boutiques run by friendly residents, or in food markets filled with tasty local produce, so check out our best shopping tips.

Whatever it is you’re looking for in Pembrokeshire, let our informative blogs help shape your travel plans!

Be inspired

Read our Pembrokeshire visitor blogs

Getting to and around Pembrokeshire

Getting to and around Pembrokeshire

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Download our guides

You'll find our beautiful, printed guides in leading hotels across the UK and Ireland. But you can also read or download the e-book versions: filled with interesting articles, local information, discounts and special offers.

View our visitor guides
Download our guides