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The most open, dynamic and vibrant city in the world

Welcome to London!

London – the most open, dynamic and vibrant city in the world. Steeped in history and heritage, and yet always cutting edge. Nowhere else in the world can you experience as much in a day as you can in London; from standing at the place where time begins, to riding the world’s biggest observation wheel, taking in a blockbuster exhibition and indulging yourself at Europe’s longest Champagne bar. Whether you are here to take in a little of London’s culture, theatre, shopping, sporting and music venues, or here on business, there is something for everyone right across the city. The UK’s leading visitor attractions are all here including some of the world’s most famous museums and galleries putting on blockbuster exhibitions, many of which are free to visit.

London is also the world’s biggest city for theatre with more than 210 venues across the city as well as a myriad of successful festivals and open air theatre spaces. Away from the big attractions you can find world-class family attractions, quirky hidden gems and historic landmarks all connected by the city’s excellent transport network.  And with more green space than any other major city in the world, including eight Royal Parks, there’s also the chance to experience some peace and tranquility. If it’s retail therapy you need, then why not explore London’s famous shopping venues such as Oxford Street, Regent Street or Carnaby Street and iconic department stores including Liberty, Harrods and Selfridges which offer more well-known brands than anywhere else? And when it comes to refuelling, there’s no shortage of vibrant bars, restaurants and pubs – from rustic street food to high-end cocktail bars so you’ll be spoiled for choice. Whether visiting for a day, a week or longer, you’ll never tire of London.

Be inspired

Read our London visitor blogs

Download our guides

You'll find our beautiful, printed guides in leading hotels across the UK and Ireland. But you can also read or download the e-book versions: filled with interesting articles, local information, discounts and special offers.

View our visitor guides
Download our guides